The Insightful FD
Because good decisions start with clear understanding.
A monthly newsletter for ambitious business owners and leaders who want financial thinking that actually helps them grow. No jargon. No filler. One clear idea, once a month.
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What you get
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One edition per monthWritten to give you one clear idea to take into your business. Not a content stream to keep up with.
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Practical finance thinking for growing UK businessesCash flow, decision making, board reporting, financial leadership: the topics that matter most at £2m to £50m.
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Written by a Fractional FD, not a content teamMark Austin has over 15 years in senior finance roles. Every edition reflects what he's actually seeing in businesses right now.
Written by
Mark Austin
Fractional Finance Director, Transform Finance Solutions
I spent over 15 years in senior finance roles at large, complex businesses, including Group FD at Papa John's UK across more than 530 sites, and Finance Director at Arjo UK & Ireland. Now I work with owner-managers and leadership teams of growing UK businesses who need FD-level thinking without a full-time overhead.
The Insightful FD is where I share that thinking. Each edition focuses on one idea: something I'm seeing in businesses, a pattern worth understanding, or a discipline worth building in.
